Ok, so you’ve now set up your menu on your new blog, congrats!
What’s the first page that you should create?
When you go to the home of someone you haven’t met before, when they open the door, what’s the first impression that you’ll give them (and they you)? And, what will they say to you that matters?
Your HOME page is like this. First impressions count. It should be the first page you write – that’s where most of your visitors land, and this page becomes the most viewed page on your website.
The purpose of your Home page is to direct readers around your site – so what does your site have to offer? For them to find out, you’ll need to keep the reader on long enough for them to navigate to the other pages of your website.
Once landed, you have seconds to catch your reader’s attention, so your Home page must be absolutely magnetic! Think of it like a nice, inviting, eye-catching store front – you go in because it’s got your attention.
So, here are 12 crucial key elements to include on your MAGNETIC Home page:
1. An eye worthy graphic
The eyes are drawn to images at first. Make a professional, eye candy, eye catching type of graphic related to the page – I recommend using Canva.
2. A catchy, magnetic headline, in a larger, bold font.
The mind is drawn to words.
Your headline are the first words your reader reads. It echos what your site is all about.
Your headline must be clear, concise and speak to your audience.
3. Use catchy headlines to seperate the next paragraphs
This breaks up your text, and highlights the next thing you’re saying.
Useage of headlines makes the page scannable, as people have short attention spans and like to skip details.
4. Keep all your sentences short and concise
Keep it to 2-4 sentences to a paragraph. This makes it easy to read, easy on the eye and not painful to wade through too much text.
5. State or address a problem or a need your targeted audience has.
You want to connect with your audience’s need or problem, make them aware of it. When they read this, they’ll be nodding!
6. Present/state the solution
Offer a solution to the problem. You want the reader to know THIS is where you can help them, THIS is where they can get what they need (or want).
7. Address 2-3 hesitations or negative mindsets
To be understanding, more convincing and to remove mindset barriers, ask and address what their hesitations are and be persuasive in the solution/s you’ve offered.
8. Direct navigation to other pages on your site
Here’s where you can show the reader how they can be helped or to find more information on your site. Linking to other pages makes good SEO sense too.
Create links to other pages (with or without thumbnail graphics) when you’ve published those pages.
9. Present a need targeted, irresistible offer
A freebie or giveaway works best! Who can resist a freebie or giveaway for simply typing in their name and email address? This works best when your freebie matches the reader’s need at that time.
You can revise and update freebies for more effectiveness.
10. Present a call to action (CTA)
Always present a call to action. You want to lead your reader to take action, for example to join your email list and become a potential convert to a sale later on.
A CTA example: “subscribe to my email listing to get this freebie now”.
11. Ask a question or two of the reader
Ask a relevant question or two of the reader. This makes them think and it gives them a chance to engage.
For example, invite them to comment below (in your ‘Leave a comment’ section) at the end of each page of your blog.
12. An eye worthy graphic or appropriate short video (1-3 minutes long)
End the page with another eye worthy graphic or perhaps a short video of your blog site or offer.
There you have it, the crucial 12 elements for your new blog’s Home page.
Did you find this post helpful? Why or why not? What other elements do you think a Home page should have?